Primarily Rye The Rye

Humble Beginnings
This company isn’t about getting rich quickly or being the biggest creative shop in town. It is simply a legacy we’re building for our future, so we aim for the heart, not just aesthetics.

The Primarily Rye Story

Primarily Rye opened in 2006 to help rid the world of unauthentic and meaningless design. Let’s face it- it’s everywhere. Our business model is based on relationships, ideas and the golden rule, so we build mutual respect and partner with other companies who do what they do best. We are not programmers or developers. We are not marketers or media buyers. We’re your creative seat at the C-table and we’re committed to doing whatever it takes to make your business more profitable, memorable and sustainable.

Our Name

Primarily means ‘of first rank, importance, or value: principal, fundamental.’ It represents the essential elements of prime colors and the indivisible strength of prime numbers. All colors are born from prime colors and prime numbers cannot be divided by any other number other than itself.
Rye is one of the most ancient and complex forms of nourishment that signifies survival and strength. It grows and prospers in just about any climate. That’s a great credo for us.

Our Logo

3 primary colors represent our core: Passion, Insight & Execution. In a process, those qualities surround our client. Our logo consists of the 3 basic geometric shapes: triangle, square, circle. It is perfectly balanced within the golden rectangle.

MATTHEW ROGERS

Principal | Ideation
From the time he could grasp the concept of creativity, Matthew has been an idealist, artist and a scientist. Matthew is an award winning designer who holds a Bachelor of Arts in Graphic Design with minor concentrations in Intaglio and Studio Art. He’s worked with clients of all sizes, assisting them with both design concepts and creative strategies.

In 2005, Nashville called Matthew home. After years of travel and freelancing, he joined a design company out of Green Hills as a minority stakeholder and Creative Director. The experience was a positive one, but Matthew ultimately decided to make a go on his own, creating Primarily Rye in 2006. His passion for brand awareness and strong, clean, nontraditional design is a driving force.

Odd Obsessions: prime numbers, wikipedia & tornadoes
Matthew’s Twitter
Matthew’s LinkedIn
Watch Us

OUR ALLIANCES

The common tactic of offering the entire kitchen sink and dishes, despite internal resource challenges, just isn’t our thing. We don’t think “less is more” or “more is more”- we think just right is more , so building the right team is a custom order for each project. From the Middle Tennessee area, we hand pick talent in honor of scope, budget and getting the job done right the first time.