• Primarily Rye Revolutionizing Brands
  • Primarily Rye Revolutionizing Brands

ADS Security

Print | Billboard, Direct Mail

With the economy on the fritz and customers adjusting priorities, Primarily Rye was tasked with reconnecting ADS to its past and present.


The SIGN UP campaign provided residential customers (with intact security signals in their home) a free ADS Security yard sign and 3 free months of service for reconnecting. Regardless of conversion, residents kept the sign as a gift to help deter potential intruders, increase exposure for ADS and promote their mission to protect what they treasure most.

© 2018 Primarily Rye LLC, a design & branding studio in historic Downtown Franklin, Tennessee. 615-379-8737