YouthTurns

Brand | Logo, Identity

More than 30 volunteers worked together over a 24-hour period to create an identity for YouthTurns, a local non-profit devoted to stopping generational incarceration. We were directly involved with developing the new logo, a marketing plan, social strategy, a documentary, a prison-family handbook and additional collateral, which tallied nearly $60,000 by event’s end. We also spent the entire 24+ hours at CoLab in downtown Nashville, not including the numerous planning meetings that took place the months beforehand. Great event with great people for a great cause = great experience.