• Primarily Rye Revolutionizing Brands
  • Primarily Rye Revolutionizing Brands

Tennessee Buy Local

Brand | Logo, Identity

Mission: building a living economy that ensures economic power resides locally.


• Triple bottom line: balancing environmental, financial & social performance.


TENNESSEE = environment
BUY = financial
LOCAL = social


Exclamation point- a “positive, enthusastic call to action.”

© 2018 Primarily Rye LLC, a design & branding studio in historic Downtown Franklin, Tennessee. 615-379-8737