Rodeo

Brand | Logo, Identity

Taking a 60-year tradition and giving its visual language a “welcome home” was our main goal in rebranding the Franklin Rodeo. At the heart of Tennessee’s style is the capital city of Nashville. A rich country music heritage has carried itself with a unique, unmistakable essence that is people all over the work easily identify with. Our singular focus was re-establishing this cultural style and returning the Franklin Rodeo to its proper home, so we used a letter-press look and bold patriotic color scheme. The response from our clients has established a “gold buckle” win of visual communication and authenticity.