• Bucky Says:

    “Great brands are passionate brands.”

    They are able to surround their products and services with advocates, loyalists and cheerleaders.

  • Bucky Says:

    “A Brand is not just a logo.”

    It's a purposeful experience for your target audience that's repetitive, frequent and consistent for the life of your business. Using straightforward, honest and intelligent content to carry your messages builds brand loyalty, strengthens your tribe and improves your bottom line.

  • Primarily Rye Revolutionizing Brands
  • Primarily Rye Revolutionizing Brands
  • Primarily Rye Revolutionizing Brands

Cotton West

Brand | Logo, Identity

Applying a visual stamp to the nitty-gritty Folk & Americana style of singer-songwriter, Cotton West provided a unique challenge. Taking days to explore Memphis and its famous Sun Studios, we captured the passion of story telling, meshed the rawness of history with the desire of revival and provided a natural form for the award-winning brand to grow.

"In an already overcrowded musical landscape, Primarily Rye developed the Cotton West logo into an identifiable yet original brand. You know they do great work when their clients are getting tattoos of what they create.” - Cotton West
Cotton West Music
Interested in Working With The Rye? Contact Us.

© 2012 Primarily Rye LLC, a design & branding studio in historic Downtown Franklin, Tennessee. 615-379-8737