Primarily Rye BxPrimarily Rye Bx

Brand Experience
Bx is the natural progression of creativity & technology, where corporate identities must adapt in order to compete in an internet dominated world. Human, Mobile, Intuitive & Respectful. An experience worth having. An experience worth sharing.

Planting seeds for brand building and human identitiePlant | Discovery

We’re not big fans of the square peg in round hole, so we plant the necessary seeds to obtain balance between emotional and logical. It starts with discovery (whether it’s your industry resources or Popular Science, we use everything) and ends with understanding and personal relationships.

Nurturing creative ideas for brand experience development through research & refinementNurture | Research & Refine

While fads are fickle, truly revolutionary communication comes from insight. We’re problem solvers, not just designers and strategists, so we research and refine to fill the gaps between your business and your customers.


Primarily Rye harvest iconHarvest | Results

A fundamental approach to research and design starts with great ideas and ends with harvesting results, minus all the hype, trends and fluff. At the end of the day, what we truly care about is helping you build a more profitable business, an understood position and a positive legacy.

Primarily Rye branding & graphic Design tools iconTools

Not that we’re completely eschewing a traditional services page (kitchen sink included), but our tools don’t formulate our approach. Each problem has a unique solution, so we focus on the right tools to get the job done, whether it’s Art Direction, Creative Direction, Custom Brand & Logo Design, Web Design, or any additional tools in our design and strategy belt.

Primarily Rye Design Alliance iconAlliances

We work with talented Web Developers, User Experience Designers, Content Strategists and Copywriters, and a host of creatives to build a custom team for each of our clients. Oh … did we mention that we are an Emma e-mail partner?



© 2020 Primarily Rye LLC, a design & branding studio in historic Downtown Franklin, Tennessee. 615-379-8737